Creating an Omni-Channel Retail Experience
Wendy Tanner is the Owner of Regained Relics Antiques and Collectibles in Shubenacadie. In addition to carrying antique and vintage items, Wendy is the local retailer for Fusion Mineral Paint.
When COVID-19 hit, Wendy’s paint sales increased substantially as people were stuck at home and looking for things to do, such as painting furniture. Wendy was in a good position as she was set up to do business online.
Wendy credits the Workplace Education Initiative courses, including WordPress 1 and 2, that she took through the East Hants Chamber of Commerce, and supported by the Municipality of East Hants Economic and Business Development division, for her success. Wendy says the instructors are great to help and provide advice, even outside of the classroom. During COVID, Wendy found her website was running slow as she was adding more products and she decided to upgrade it to perform better at the suggestion of her former instructor. Wendy also purchased more Facebook ads to increase local attraction, and Google ads to make sure her business was appearing in search results.
Wendy stresses the importance of having an online presence as many people will check out your website and Facebook page before even coming into the store. Wendy has been very pleased with her online business through COVID-19 and will continue to build her store’s online presence.
If you would like more information on taking your business online, please contact us. We are here to strengthen local business and help in any way we can.